Fractional sales and AI-driven marketing, sized for a business that isn't ready to hire a sales team.
Most small businesses don't need a VP of Sales. They need someone actually making the calls and sending the follow-up that isn't happening right now, without the cost of a full-time hire.
Core OfferingsSales strategy & positioning
Clarify who you actually sell to, why they buy, and where the current pitch is losing them, before spending another dollar on outreach.
Prospecting & outreach
Built and run using custom AI tooling, not generic mail-merge templates, tuned to your actual buyers and how they respond.
Marketing & messaging audits
A plain look at your site and messaging, where prospects are actually dropping off, and what to fix first.
Fractional sales execution
Hands-on outreach, follow-up, and pipeline management on retainer, run week to week for as long as you need it.
Start small. Prove it works. Then decide.
Every engagement starts with a real conversation about where things actually stand. From there, the first step is deliberately small and bounded, a scoped piece of work with a clear deliverable, so both sides can judge the results before committing to an ongoing fractional retainer. You'll know the scope and the cost before anything starts.
Fractional business development for embedded AI, edge AI, and safety-critical technology vendors selling into aerospace & defense, medical device, and industrial OEM markets, drawing on 25 years of relationships across those accounts. Get in touch if that's the fit you're looking for.